For King & Country's song "Priceless" was the inspiration behind the Priceless movement which includes the book and movie.
Joel Smallbone, who portrays James in the film, is the co-lead singer of the band For King & Country.
Director Ben Smallbone is Joel & Luke's (lead singers of For King & Country) brother.
Joel, Luke, and Ben Smallbone are the brothers-in-law of Cubbie Fink, who is married to their sister Rebecca St. James and is a former member of the band Foster the People.
The film was filmed in and around Albuquerque, New Mexico in only 17 days.
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