I'm very aware of and keen to preserve the best of the heritage of Bond imagery, a universally understood visual language that is a shortcut to sexiness, excitement, mystery, humour, sophistication, and glamour, a language entirely invented by my predecessors. It would be more than foolish to throw away the instant familiarity and kudos the iconic visual style brings with it. Not to build on the history of what makes Bond Bond and not just another action film would be a disservice to the franchise and the audience. However, with the heritage must come innovation - it's not good enough just to rehash the same imagery; I want to elaborate, experiment, freshen up, and generally play with the key elements that come with the territory of Bond."
