Cover Girl

Cover Girl (1944)

The war is on, and this musical covered two fronts--escapist entertainment, and good old leggy girls for the guys in uniform (those who got to see it). Betty Grable may have been the unofficial pin up actress in wartime, but Rita Hayworth was one of the real hotties of the 1940s, and another G.I. staple, and she is the visible star of this very colorful musical.

The other star, secondary except in name, is Gene Kelly, who is actually a relief in his scenes, adding some stability to a sometimes frivolous and girly musical. Hayworth is great as a presence, too, for sure, and she does do her own dancing, but her singing voice is dubbed by another vocalist. Third in importance is Eve Arden (for me) playing her usual world-weary wit, in this case in the center of the cover girl search.

An interesting if minor trick to the plot early on is the way they create two plots in two time periods, the present (1944) and forty years earlier. So the musical numbers (and lavish costumes) vary from one period to the other, with Hayworth providing the link. Most of the time, thought, it's the early 1940s with the usual competing romances, and a striving for glory takes off. This was Hayworth's biggest success to date, and she was married to Orson Welles at the time. The movie was a hit, both with audiences and with critics. It even won an Oscar (for the music).

How does it compare to other musicals? Well, for one thing it has totally vivid color, I mean vivid, true three-strip Technicolor (the ultimate), and it helps. The dance numbers are on obvious sets, carefully and beautifully designed. Kelly was instrumental in making the dance numbers work, even dominating the director (Charles Vidor) on this score. You might even see hints of his later more famous musicals (a street scene has echoes of "Singing in the Rain" in set design, without the rain--a cop even ends the scene in both cases). The dancing is something of an evolution from the 1930s Astaire-Rogers dancing which was heavily tap and ballroom kinds of couple numbers. Here we see more choreographed integration with the plot and the scenes.

The story, as the title suggests, has a great theme. Rita's character, Rusty Parker (she has reddish hair, which is common in these Technicolor affairs) is trying to be a cover girl for a magazine contest. Of course, so is everyone else in the country. And they bring it to an amazing climax by presenting "covers" designed for all the major magazines, the real thing from Cosmopolitan to Look. The actual magazines around the country got on board with the movie while it was being made and had their own contests for their covers. One dance number features each of the winning covers, seen through a giant camera lens, and each of the winning girls--so the cover models got a small dose of Hollywood stardom, too. It's fun, and clever, and it sold the film big time.

There is an odd mistake in the movie--when the original Variety cover with Rusty Parker on it is pinned up by her dance friends and rivals, it shows a picture of her looking at the camera. When the camera pulls back for a wider view, it shows a different cover! Parker is looking to one side. Pretty ridiculous boo-boo.

I can't over emphasize how much the production values of the film support it. The color, the photography, the set design, and the editing are all really fabulous. There are two photographers listed, and one is Rudolph Mate who has a number of great Hollywood films to his name (as well as a true legend, the German/Danish "Vampyr" from 1932). Technicolor consultant Natalie Kalmus is in top form (she insisted on certain colors and color pairings that worked best with the film stock).

Kelly was loaned from MGM (to Columbia) for the movie, and he was given liberties in production, making his career jump two notches. The choreography is his, and MGM began to pay attention to him at this point. The great number where he plays against his ghost on the streets is inventive and fun. The production is high here, with true Technicolor, but it lacks the high standards of MGM (see "Singin' in the Rain" for some better echoes). There are lots Broadway based visuals, with sets and contrivances. It only goes so far, and it's so infected by the "cover girl" mentality it drives any normal person not to boredom but to disappointment. I know if I say it's sexist many people think I'm just not getting it, or I'm applying a 21st Century filter to a normal situation back then. But it's an objectifying movie with all the worst stereotyping clichés you can write into a script. And the fact remains that neither Kelly nor Hayworth are what you would call great actors. Likable (and pretty) but limited in their range. It's a musical, yes, and it gets around to real music eventually, and it's no less than Kern and Gershwin. The great song is a quiet number between them, Long Ago and Far Away. Some of the other songs are formula stuff, and you have to hang in there. In fact, you start to realize you are being patient a lot, waiting for the movie to rise up.

Good things about "Cover Girl" - Gene Kelly dancing with his own reflection; the luminous Rita Hayworth; the street dance; "Long Ago and Far Away", the cover girls sequence. Bad things - "Poor John", an unbelievable by-plot about Hayworth's grandmother, and perhaps too much Phil Silvers. But when it is good, it certainly is good. I'd say it passes the time but nothing too mind-boggling in musical terms (although for Columbia it was probably one of the studio's peaks in the genre).

Rusty's a popular singer-dancer for small-timer Mcguire's club, but gets her head turned by fancy impresario Wheaton who wants her to leave her friends and take her talents to his swanky uptown stage show.

Talk about eye candy. There's enough glamour here to send guys into a sugar overload. I hope they didn't show this WWII production overseas, otherwise a million GI's would be swimming home. I've seen a sexier Hayworth, but never a more sparkling one. She's obviously enjoying herself, and why not, she's got Kelly as a partner and a goofy Silvers to keep her in stitches. And get a load of the hats the gals wear. Some look like they're getting messages from Mars.

Okay, except for "Long Ago and Far Away", the tunes are pretty forgettable, while that set-up in the trooper cattle car should have been seriously re-thought. Still, I thought that dancing threesome down the city street was utterly charming, and reminded me of Kelly's signature number in Singin' in the Rain (1952). Then too, actor Bowman (Wheaton) makes a perfect Manhattan lounge lizard.

For younger folks, there were a lot of references to Brooklyn during the war. That's because the New York borough came to symbolize the common man and the American melting pot-- in short, the kind of national unity that winning the war would need. So, naturally, good guy McGuire (Kelly) has his stage show there, while slickster Wheaton has his in more snobbish uptown Manhattan. So Rusty (Hayworth) has to learn it's more fun to crack oysters in a Brooklyn bar than sip martinis in an swanky lounge.

Anyhow, it's hard to think of a brighter, more colorful production than this line-up of Hollywood glamour that keeps "comin' at yuh", one pretty face after another.

Rita Hayworth as Rusty Parker is the COVER GIRL du jour--she's one of the dancing girls in Danny McGuire's club, the most special one according to Danny (Gene Kelly) and pretty much anyone who comes across her. Take for example, Vanity magazine magnate John Coudair (Otto Kruger): enchanted by Rusty's resemblance to her grandmother Maribelle (also played by Hayworth in flashbacks), whom he wooed devotedly when he fell in love with her, he tries to relive his youth by fixing what he thinks went wrong between himself and Maribelle. He doesn't believe that Danny could give Rusty happiness, or everything she should be entitled to--he even gets Danny believing this himself. When Rusty shoots to fame as Vanity's 'Cover Girl', Danny drives her away into the ready and waiting arms of Noel Wheaton (Lee Bowman). So what happens when Danny returns to town with his sidekick Genius (Phil Silvers) in tow, only to discover that Rusty is marrying Wheaton?

As a musical, COVER GIRL benefits from the beautiful score and songs written by Jerome Kern and Ira Gershwin, including the Oscar-nominated 'Long Ago and Far Away' (possibly one of the most gorgeous ballads ever written and beautifully, sweetly sung as a duet by Hayworth and Kelly), Maribelle's number 'Sure Thing' (the more lacklustre 'Poor John' isn't a Kern/Gershwin collaboration) and 'Put Me To The Test'. The dancing, of course, is top-notch, since Gene Kelly had more than just a hand in the choreography. It shows in the simplest of dances, for example his dance with Hayworth to 'Put Me To The Test', or the joyfully exuberant 'Make Way For Tomorrow' number (performed by the trio of Danny, Rusty and Genius)... which foreshadows the reaction Gene's character has to the police cop in the title number in SINGIN' IN THE RAIN. Kelly especially scored a technological and artistic coup with the 'Alter-Ego' dance. Like its successors in ANCHORS AWEIGH and AN AMERICAN IN PARIS (Jerry the Mouse and the 16-minute ballet respectively), this dance is an example of the incredible innovation and creativity Kelly brought to the modern film musical: wanting to use the film medium to present dances that couldn't be showcased on a stage, and years before CGI, Kelly insisted on dancing with the one person who could possibly match him in talent and style--himself. The number is hardly five minutes long, but it (and Kelly's genius) still takes one's breath away, even sixty years down the line. This is the reason I watched COVER GIRL, and if nothing else, this dance is truly worth it.

You can tell that a great deal of money was lavished onto COVER GIRL and Rita Hayworth--not that she doesn't deserve it. Witness the scene when Rusty hits Broadway--the large screen showcasing all the different cover girls gives way to a staggeringly large stage rigged for Rusty's entrance. Hayworth is indeed one of the most effortlessly beautiful girls on show in the film, and she dances with a style and grace that is almost worthy of Kelly. (Very few of Kelly's co-stars have that honour.) She is hilarious in some scenes, for example her drunk scene when John and Wheaton come to get her from Joe's.

For some reason, however, her performance still lacks the spark of greatness which would help COVER GIRL overcome its general curse of mediocrity. That curse is only lifted whenever Gene Kelly is on the screen (dancing or no), or when Eve Arden as John's long-suffering secretary 'Stonewall' sidles by with another cutting comment or clever observation. Since the film, in the end, belongs to Hayworth, neither Kelly nor Arden can save it as a whole. This isn't to say that the film is bad--it isn't. It's enjoyable, with great songs and cute numbers and lots of pretty girls to look at. But it's just not quite a classic. The dancing is classic though--so watch COVER GIRL for that, and you won't regret it.

A good story about Rusty Parker (Rita Hayworth) who dreams of being on broadway which means she would have to leave the small dinner theater where she works with Danny (Gene Kelly) and Genius (Phil Silvers). Rusty is in love with Danny. All three are good friends and every Friday night they go to a local bar where they get oysters so they can look for a pearl (they never eat them). The story line provides numerous opportunities for songs and dancing. The movie has two questions that Rusty must answer: Is fame all that it is cracked up to be? and Is less really more if you are happy? Answering those questions makes the movie. The movie also does a good job of showcasing the talents that all three principals had. Never a dull moment!