Cover Girl

It took a loan out film to Columbia for Gene Kelly's home studio MGM to realize his creative talent and give him some control over what he did in his own films. Cover Girl also became Rita Hayworth's signature film for the GIs and their pinup fantasies during World War II.

Kelly plays the owner of a small nightclub in Brooklyn where Rita is a featured dancer and Phil Silvers the comic. Of course Kelly does a bit of hoofing himself there.

Hayworth comes to the attention of millionaire Otto Kruger when it turns out that Kruger had loved and lost Hayworth's grandmother. In some flashback sequences from the gaslight era, Hayworth also plays her own grandmother with Jess Barker playing the young Kruger. You might remember Jess Barker was the husband of that other legendary screen redhead, Susan Hayward.

Broadway producer Lee Bowman also is attracted to Hayward, but he's not interested in nostalgia. He wants her for his Ziegfeld Follies revue and in fact the biggest number of Cover Girl is the title song of the film. It's nicely done in Follies style.

Hayworth also gets to sing A Sure Thing in a gaslight era number and in the only song in the show not written by Jerome Kern and Ira Gershwin, Hayworth also does an old English music hall number Poor John. When I say sing, as everyone knows Rita mouths words. Singing here is done by Nan Wynn.

The biggest hit of the show is Long Ago and Far Away which is introduced by Gene Kelly. It was one of the biggest hits of the World War II era and one of the biggest sellers Jerome Kern ever wrote. It happens in fact to be a favorite of an aunt of mine who with my uncle will be celebrating 60 years of marriage this September. Long Ago and Far Away was nominated for Best Song, but lost to Swinging on a Star.

What really sets Cover Girl apart and what makes it a milestone film for Gene Kelly is the two numbers Put Me to the Test and the Alter Ego number. Harry Cohn decided to do what Louis B. Mayer had refused at MGM, to give Kelly creative control of his own material. Kelly later said the alter ego number was one of the hardest things he ever attempted in his career. In it he dances with a pale reflection of himself and the choreography is dazzling and intricate.

In fact after one more loan out film, Christmas Holiday at Universal, Louis B. Mayer never loaned out Gene Kelly for the rest of the time he was at MGM. And he did get creative control from then on.

With that dazzling technicolor cinematography and Rita's red hair and Gene Kelly's boundless creativity, Cover Girl was and is a classic and will forever be so.

Cover Girl (1944)

The war is on, and this musical covered two fronts--escapist entertainment, and good old leggy girls for the guys in uniform (those who got to see it). Betty Grable may have been the unofficial pin up actress in wartime, but Rita Hayworth was one of the real hotties of the 1940s, and another G.I. staple, and she is the visible star of this very colorful musical.

The other star, secondary except in name, is Gene Kelly, who is actually a relief in his scenes, adding some stability to a sometimes frivolous and girly musical. Hayworth is great as a presence, too, for sure, and she does do her own dancing, but her singing voice is dubbed by another vocalist. Third in importance is Eve Arden (for me) playing her usual world-weary wit, in this case in the center of the cover girl search.

An interesting if minor trick to the plot early on is the way they create two plots in two time periods, the present (1944) and forty years earlier. So the musical numbers (and lavish costumes) vary from one period to the other, with Hayworth providing the link. Most of the time, thought, it's the early 1940s with the usual competing romances, and a striving for glory takes off. This was Hayworth's biggest success to date, and she was married to Orson Welles at the time. The movie was a hit, both with audiences and with critics. It even won an Oscar (for the music).

How does it compare to other musicals? Well, for one thing it has totally vivid color, I mean vivid, true three-strip Technicolor (the ultimate), and it helps. The dance numbers are on obvious sets, carefully and beautifully designed. Kelly was instrumental in making the dance numbers work, even dominating the director (Charles Vidor) on this score. You might even see hints of his later more famous musicals (a street scene has echoes of "Singing in the Rain" in set design, without the rain--a cop even ends the scene in both cases). The dancing is something of an evolution from the 1930s Astaire-Rogers dancing which was heavily tap and ballroom kinds of couple numbers. Here we see more choreographed integration with the plot and the scenes.

The story, as the title suggests, has a great theme. Rita's character, Rusty Parker (she has reddish hair, which is common in these Technicolor affairs) is trying to be a cover girl for a magazine contest. Of course, so is everyone else in the country. And they bring it to an amazing climax by presenting "covers" designed for all the major magazines, the real thing from Cosmopolitan to Look. The actual magazines around the country got on board with the movie while it was being made and had their own contests for their covers. One dance number features each of the winning covers, seen through a giant camera lens, and each of the winning girls--so the cover models got a small dose of Hollywood stardom, too. It's fun, and clever, and it sold the film big time.

There is an odd mistake in the movie--when the original Variety cover with Rusty Parker on it is pinned up by her dance friends and rivals, it shows a picture of her looking at the camera. When the camera pulls back for a wider view, it shows a different cover! Parker is looking to one side. Pretty ridiculous boo-boo.

I can't over emphasize how much the production values of the film support it. The color, the photography, the set design, and the editing are all really fabulous. There are two photographers listed, and one is Rudolph Mate who has a number of great Hollywood films to his name (as well as a true legend, the German/Danish "Vampyr" from 1932). Technicolor consultant Natalie Kalmus is in top form (she insisted on certain colors and color pairings that worked best with the film stock).

Kelly was loaned from MGM (to Columbia) for the movie, and he was given liberties in production, making his career jump two notches. The choreography is his, and MGM began to pay attention to him at this point. The great number where he plays against his ghost on the streets is inventive and fun. The production is high here, with true Technicolor, but it lacks the high standards of MGM (see "Singin' in the Rain" for some better echoes). There are lots Broadway based visuals, with sets and contrivances. It only goes so far, and it's so infected by the "cover girl" mentality it drives any normal person not to boredom but to disappointment. I know if I say it's sexist many people think I'm just not getting it, or I'm applying a 21st Century filter to a normal situation back then. But it's an objectifying movie with all the worst stereotyping clichés you can write into a script. And the fact remains that neither Kelly nor Hayworth are what you would call great actors. Likable (and pretty) but limited in their range. It's a musical, yes, and it gets around to real music eventually, and it's no less than Kern and Gershwin. The great song is a quiet number between them, Long Ago and Far Away. Some of the other songs are formula stuff, and you have to hang in there. In fact, you start to realize you are being patient a lot, waiting for the movie to rise up.

Good things about "Cover Girl" - Gene Kelly dancing with his own reflection; the luminous Rita Hayworth; the street dance; "Long Ago and Far Away", the cover girls sequence. Bad things - "Poor John", an unbelievable by-plot about Hayworth's grandmother, and perhaps too much Phil Silvers. But when it is good, it certainly is good. I'd say it passes the time but nothing too mind-boggling in musical terms (although for Columbia it was probably one of the studio's peaks in the genre).

For a non-MGM musical from the 1940s, this is quite a memorable and enjoyable film. Rita Hayworth, at the peak of her career, is stunning, a vision of loveliness and in full Technicolor, no less! Gene Kelly, in one of his earliest films, is a good match for her, although his character is really something of a jerk. Phil Silvers provides good comic relief, without being too obnoxious, but Eve Arden, with her dry one-liners, is an even bigger hoot.

The music score is quite good for the most part...with only one sour note ("Poor John"). The haunting "Long Ago and Far Away" is beautiful, "Put Me to the Test" is a good number for the two leads, and "Make Way for Tomorrow" is a lively, fun number. Of course, credit must be given to Gene Kelly for his fantastic "alter-ego" dance sequence, which is without a doubt, the highlight of the film.

Definitely worth seeking out for fans of Gene or Rita...this is one of the great 40s musicals. Top stars, sumptuous color, and a pleasing score. Terrific!

Rita Hayworth as Rusty Parker is the COVER GIRL du jour--she's one of the dancing girls in Danny McGuire's club, the most special one according to Danny (Gene Kelly) and pretty much anyone who comes across her. Take for example, Vanity magazine magnate John Coudair (Otto Kruger): enchanted by Rusty's resemblance to her grandmother Maribelle (also played by Hayworth in flashbacks), whom he wooed devotedly when he fell in love with her, he tries to relive his youth by fixing what he thinks went wrong between himself and Maribelle. He doesn't believe that Danny could give Rusty happiness, or everything she should be entitled to--he even gets Danny believing this himself. When Rusty shoots to fame as Vanity's 'Cover Girl', Danny drives her away into the ready and waiting arms of Noel Wheaton (Lee Bowman). So what happens when Danny returns to town with his sidekick Genius (Phil Silvers) in tow, only to discover that Rusty is marrying Wheaton?

As a musical, COVER GIRL benefits from the beautiful score and songs written by Jerome Kern and Ira Gershwin, including the Oscar-nominated 'Long Ago and Far Away' (possibly one of the most gorgeous ballads ever written and beautifully, sweetly sung as a duet by Hayworth and Kelly), Maribelle's number 'Sure Thing' (the more lacklustre 'Poor John' isn't a Kern/Gershwin collaboration) and 'Put Me To The Test'. The dancing, of course, is top-notch, since Gene Kelly had more than just a hand in the choreography. It shows in the simplest of dances, for example his dance with Hayworth to 'Put Me To The Test', or the joyfully exuberant 'Make Way For Tomorrow' number (performed by the trio of Danny, Rusty and Genius)... which foreshadows the reaction Gene's character has to the police cop in the title number in SINGIN' IN THE RAIN. Kelly especially scored a technological and artistic coup with the 'Alter-Ego' dance. Like its successors in ANCHORS AWEIGH and AN AMERICAN IN PARIS (Jerry the Mouse and the 16-minute ballet respectively), this dance is an example of the incredible innovation and creativity Kelly brought to the modern film musical: wanting to use the film medium to present dances that couldn't be showcased on a stage, and years before CGI, Kelly insisted on dancing with the one person who could possibly match him in talent and style--himself. The number is hardly five minutes long, but it (and Kelly's genius) still takes one's breath away, even sixty years down the line. This is the reason I watched COVER GIRL, and if nothing else, this dance is truly worth it.

You can tell that a great deal of money was lavished onto COVER GIRL and Rita Hayworth--not that she doesn't deserve it. Witness the scene when Rusty hits Broadway--the large screen showcasing all the different cover girls gives way to a staggeringly large stage rigged for Rusty's entrance. Hayworth is indeed one of the most effortlessly beautiful girls on show in the film, and she dances with a style and grace that is almost worthy of Kelly. (Very few of Kelly's co-stars have that honour.) She is hilarious in some scenes, for example her drunk scene when John and Wheaton come to get her from Joe's.

For some reason, however, her performance still lacks the spark of greatness which would help COVER GIRL overcome its general curse of mediocrity. That curse is only lifted whenever Gene Kelly is on the screen (dancing or no), or when Eve Arden as John's long-suffering secretary 'Stonewall' sidles by with another cutting comment or clever observation. Since the film, in the end, belongs to Hayworth, neither Kelly nor Arden can save it as a whole. This isn't to say that the film is bad--it isn't. It's enjoyable, with great songs and cute numbers and lots of pretty girls to look at. But it's just not quite a classic. The dancing is classic though--so watch COVER GIRL for that, and you won't regret it.